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Omotodenim is created in collaboration with artisans through repeated trial and error, with a strong belief in the power of the material.

At the heart of the company is the knowledge and experience that founder Kishimoto has cultivated over more than 20 years through fabric development with national and international brands.

What he achieved was the ultimate "ordinary" denim that is unaffected by trends and continues to evolve with the times.

The brand name "Omoto" comes from the Omoto (evergreen) plant and was chosen in the hope that people would appreciate the supreme beauty of denim, which changes its appearance every moment, just as the evergreen perennial changes its appearance every moment.

Omotodenim works with the world's finest artisans in spinning, dyeing, and weaving to create products that will age beautifully and add color to your life.

The original selvedge denim thus created is the result of artisans' trial and error, combining durability with sophisticated beauty.

It has a unique depth and expression and ages beautifully, telling the story of the wearer.

For denim fans, lovers of modern casual style, and anyone looking for jeans that can be worn in any situation, every day.

Omotodenim will continue to promote Japanese denim craftsmanship to the world. Our goal is to pass on true craftsmanship to the world by inheriting the aspirations of artisans who share the same philosophy, respect traditional techniques, and integrate them into the present and future.

More wear, more wonder.

Engrave your story in this denim.